New online video marketing campaign shows Tenerife at its best

The Tenerife Tourism Corporation has launched an innovative online video marketing campaign to promote its new vision for the destination which focuses on nature and authentic experiences, dividing the island into Five Volcanic Territories. The campaign aims to engage with visitors through social media and other online channels by showing stunning video content about the destination. This latest initiative, carried out in association with the Canary Islands Tourist Board, is part of a wider joint marketing campaign with British Airways.

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