Sony Pictures chooses NH Collection Eurobuilding to host the first ever film industry holographic press conference

NH Collection Eurobuilding by NH Hotel Group hosted the first-ever holographic press conference in the cinema industry, organized by Sony Pictures to present its new film ‘CHAPPIE’ to the Spanish media. The 3D holographic telepresence technology installed at the Madrid hotel allowed actor Hugh Jackman and film director Neill Blomkamp to attend the event holographically from the Group’s nhow Berlin property. The level of reality of the holographic versions of the two actors was said to surprise observing journalists.

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