What we do

What we do at Hume Whitehead


PR is about generating quality coverage. Which is about understanding the media and having an eye for a good story. Of course it’s useful to have good contacts and plenty of experience – in both traditional and new media, not to mention crisis management. And it’s important to plan at a strategic as well as a tactical level. We are strong in all the above and more, as our media contacts will tell you.


It’s not surprising that we specialise in representation services – Hume Whitehead’s Founders, Richard Hume and Sue Whitehead, have previously held Director roles for high profile tourist boards and hotel groups. Our strategic thinking, planning and research, coupled with our senior contacts throughout the travel industry, lead to innovative campaigns and excellent results. We are quick to spot opportunities and brief you on issues which might affect you. We’re your eyes, ears and brain in the UK market, not just your mouthpiece.


We work across a wide range of marketing disciplines for and with hotels, tourist boards, tour operators and leisure clients. Our client side backgrounds mean we have faced many of the issues you face – and our agency experience means we have addressed them successfully, time and again for our clients. From top level strategy to faultless execution, we’re here to get it right and get it done!

Meetings, Events, Conferences and Exhibitions (MICE)

The meetings, incentives, conferences and exhibition market is an important source of revenue for hotels and destinations alike. Hume Whitehead has strong expertise in this area and leads the UK MICE and sales activity for a range of destination and private sector clients.

Crisis Management

Hume Whitehead staff have successfully dealt with situations as diverse as tsunami, Chikungunya Fever, Norovirus and identity fraud. Our Founder, Richard Hume became a crisis management spokesperson, following his experience at the Tourism Authority of Thailand during the tsunami in 2004. We hope you don’t have a crisis, but if you do, we have the expertise to help you take it in your stride.

A company with credible and experienced principals in the UK travel and tourism market, small in size but attentive, agile and energetic.

Helena de Senna Fernandes, Deputy Director, Macau Government Tourist Office

Their knowledge, ability to spot trends and creative angles and knowledge of the market and our product are invaluable to us. They are straightforward, react quickly and have excellent interpersonal skills.

Kate Kemp, Owner of The Sarojin Resort, Thailand

This is a company I can trust to deliver.

Carmen Roberts, BBC Fastrack

What we offer


  • Liaising with travel industry: tour operators, hotels, airlines and ground handlers
  • Travel trade sales, promotion and training
  • Representation at exhibitions, conventions, trade fairs and other trade events
  • Familiarisation trips
  • Partnership marketing
  • Event organisation
  • Customer relationship management
  • Marketing campaigns, on and off line


  • Strategic planning
  • Research and analysis
  • Campaign development
  • Direct marketing
  • Advertising
  • Digital marketing
  • Promotions


  • Media relations;
  • Press office service including creative writing
  • Press trips
  • Celebrity PR
  • Digital PR
  • Event management
  • Exhibition support

Crisis management

  • Crisis management planning
  • Media and industry liaison.
  • Liaising with government bodies
  • Acting as spokesperson
  • Helpline management
  • Post crisis recovery


  • Strategic planning
  • Targeted MICE campaigns
  • Familiarisation trips
  • Events and workshops
  • Face to face meetings with UK event planners
  • Representation at industry events