The Hume Whitehead approach is founded on the strong 40 years of client-side background of our founders, Richard Hume and Sue Whitehead.

40 Years Client Side

Understanding of what you and your stakeholders need Highly strategic approach Strong travel industry, media and consumer brand contacts Tailor-made, customer driven solutions Commercial, results-driven focus Attention to detail – and to you LET’S GET TO WORK

How It All Started

With over 40 years’ travel industry experience in both the public and private sectors, we have worked with agencies and representatives of all kinds. And been disappointed. So in 2007 we decided to create a new kind of agency. An agency where

  • The results are more important than the visuals
  • Promises made are promises kept
  • We are as accountable as members of your own team
  • We approach campaigns from a client perspective not an agency perspective

From Start To Finish

When planning a campaign, we tailor-make the solution to our client’s specific needs. A firm foundation of research and analysis is translated into a strategy and action plan designed to deliver measurable results in:

  • Presence – maximizing reach online, offline and through the travel trade
  • Profile – raising awareness among consumers and within the travel industry to create a buzz about the destination, product or service
  • Performance – increasing volume and sales, as well as maximising yield through highly targeted conversion activities

“Our “think like a client” approach works time and again. Many of our clients stay with us for years, liking our open, straightforward style, our creativity and our high profile within the travel industry. But most of all they find us professional and easy to work with.

Don’t Believe Us

When we read this page, we think “We would say that, wouldn’t we?” We’re not used to talking at length about ourselves. We prefer to understand our clients’ viewpoint – our job is to ensure their voice is heard. And that goes for this website too. We have included testimonials where possible so you can see what others think. Even better still, judge us for yourselves. We’d love to meet to discuss your PR, marketing and representation needs.

Hume Whitehead are a trusted and highly valued part of our team. Well-connected and proactive, their in-depth understanding of the industry gives them a strategic approach to delivering the results we need, while their commitment and enthusiasm makes them a pleasure to work with.

Lucas Martínez, VP Corporate Communications, Public Affairs & PR, NH Hotel Group