Our values inform everything we do and underpin how we approach our work.


Our clients rate our strong proactivity, our attentive nature, our excellent contacts and our enthusiasm. But our values mean more than that, as you’ll see from the definitions below. Work with Hume Whitehead and you’ll benefit from our PACE.


We know that good ideas produce good results. We look for a different angle and don’t hesitate to suggest it to our clients and media contacts. Our understanding of the travel and media worlds enables us to identify story ideas, events and campaigns which work. We may be warm and friendly, but we don’t hesitate to challenge and inform our clients. We go the extra mile to deliver results, not just to respond to the brief. We’re here to expand your horizons.


We’re attentive to both our clients and the market. We work as an extension of your team and give each project all the attention it needs, until it’s done – to our satisfaction and yours. You’re not just another client to us. We care about meeting your objectives and we’re here if you need us. The Hume Whitehead Directors remain very involved with both our own team and yours, ensuring our reputation for strong attention to detail is never compromised. And we’re alert. If there’s an opportunity out there, we’ll grab it. We’re here to attend to your every (marketing, PR and representation) need!


We are well connected in the travel world. Our contacts in the media world are second to none. We ensure that our team is an extension of yours, not a separate entity – and that our work is fully connected to your strategy. What you might call joined up thinking. We’ve been clients ourselves so our thinking is aligned to yours. It’s important to us that our activity delivers excellent results. And you won’t get airy-fairy marketing speak from us… our feet are firmly connected to the ground!


Our enthusiasm is infectious. We love to work because we’re passionate about our jobs, our clients and our destinations. We’re proud of our reputation for creativity and quick response. And according to our clients, our enthusiasm also makes us great fun to work with. They say we’re flexible, likeable, energetic and passionate. It’s not our place to comment – but we invite you to decide for yourselves.

This is a company I can trust to deliver.

Carmen Roberts, The Travel Show, BBC