We represent tour operator, hospitality and tourist board clients in the UK market, drawing on our PR, marketing and trade relations skills and experience as required. We work as a genuine extension of your team, representing your brand and your values as well as your destination, product or service. Our client side experience and unique approach have earned us our strong reputation in the travel industry and help us deliver excellent results for our representation clients. Both Founders, Richard Hume and Sue Whitehead, have won numerous awards for their Tourist Board work.


Best Tourist Board in the UK – Travel Bulletin Star Awards  – 2016, 2018
Best Winter Sun Destination – Travel Bulletin Star Awards
Nominations for Best Tourist Office in the UK – TTG Awards – 2015, 2016, 2017
Best Spa and Wellness Destination – Selling Travel Agents’ Choice Awards – 2015, 2016, 2017, 2018
World’s Best Dive Destination – Dive Magazine Awards – 2013 – 2018
Best Asia Pacific Tourist Board – British travel Awards 2007
Favourite Overseas City – Guardian Travel Awards 2007
Nomination for Best Representation and PR Company – Selling Travel Agents’ Choice Awards – 2014, 2015, 2016 and 2018.




We are a small business with a highly skilled account team with many years’ experience in both agencies and client side giving us a broad perspective on our clients’ needs. So whether it’s increasing distribution of your product, organising familiarisation trips and events, creating effective promotional campaigns or generating high profile coverage, we take it all in our stride.


Our strong reputation and broad experience within the travel industry means our contacts are second to none. We use our high profile to network actively with opinion formers and regularly attend travel industry and media events. Our strong contacts mean we can create effective partnership marketing campaigns, bringing together tour operators, hoteliers and tourist boards to create exciting trade and consumer propositions.

Results-Driven Campaigns

We are focused on results rather than activity for the sake of it. Whilst we are highly responsive, we won’t dive into a project without careful research and strategic planning. Travel industry partners and journalists recognise that we run effective campaigns, have an eye for a good story or opportunity and won’t waste their time. We guard this reputation fiercely to ensure we continue to supply measurable outcomes for all our clients.

Government And VIP Events

Hume Whitehead provides support you can rely on when senior Government officials, Royalty or VIP guests visit the UK. We are able to stage highly impactful events and promotions to enable them to interact with the industry and consumers in the UK, using our creativity, contacts and tricks of the trade to plan events that will impress. And whatever the event, Hume Whitehead knows how to ensure it is attended by the most influential guests.

Reliable, efficient and fun to work with, their professionalism and passion for travel ensure we get the utmost return from our investment.

Naohiro Fukawa, Director - Tourism Shizuoka Japan