Marketing

Marketing

Single-mindedly strategic in everything we do, we offer a wide range of marketing services, from research to partnership marketing and everything in between, using our award-winning creative and communications expertise.

Strategy and planning

It’s important to us that our campaigns are strategically aligned with your long term goals, as well as short term targets. We look at the big picture, rather than one segment or activity in isolation, using market research and analysis to provide a solid base for our plans and careful targeting to reflect the market and your business needs. We’re quick to spot opportunities and to brief you on issues which might affect your business. And once your strategy is translated into an action plan, we regularly review results against targets. We’re your eyes, ears and brains in the UK market, not just your mouthpiece.

Advertising

From media planning to execution, we deliver targeted, creative and cost effective advertising campaigns for our clients, both on and offline.

Direct marketing

From traditional mailings to e-shots and e-newsletters, Hume Whitehead conducts highly targeted communications for both trade and consumers.

Competitions and Promotions

Hume Whitehead regularly develops impactful promotions from concept to launch and follow up – whether you are keen to raise awareness or improve sales conversion, talk to us about our promotional ideas.

Partnerships

Well connected throughout the travel industry, we are able to pull in support from third parties to strengthen a campaign and make your budget stretch further. We have extensive experience in multi-stakeholder campaigns, collaborating with public and private sector partners, including airlines, tour operators and hotels. Not only do we have excellent relationships with the travel trade, but also in depth experience in sourcing non-industry partners such as credit card companies, FMCG products, films, books, restaurants – even shopping centres!

Digital / social media

The digital world is increasingly important to the travel industry with a high proportion of travel now researched and booked online. Consumers and industry personnel form opinions on destinations and hotels from sites such as Tripadvisor, Twitter and Facebook – as well as influential travel blogs. Mobile technology presents both challenges and opportunities – and video is growing fast as a decision-making medium. Hume Whitehead has experience in devising and implementing digital campaigns and managing your presence on social networking sites.

Their knowledge of the industry is immense and they are always striving to get the results for us – whether that is in terms of coverage or through their marketing support.

Chris Green, Group Marketing Manager, Four Pillars Hotels

They have brought valuable insight and clear strategies to the table for marketing campaigns for their clients and provided positive and timely feedback when developing a campaign.”

Scott Humble, UK Sales Manager, lastminute.com

Services we offer

Strategy and Planning

  • Research and analysis
  • Strategy development
  • Marketing planning
  • Branding
  • Segmentation and targeting
 

Advertising

  • Branding
  • Media planning
  • Media buying
  • Creative development and execution
  • Results tracking
 

Direct marketing

  • Telemarketing
  • Customer newsletters
  • Email marketing – trade and consumer
  • Fulfilment
  • Branding
  • Database management
 

Competitions and Promotions

  • Campaign creation
  • Managing the prize funds
  • Terms & conditions / legal requirements
  • Partnership co-operation
  • Fulfilment
 

Partnerships

  • Identifying partnership wishlist
  • Securing quality travel trade partners
  • Securing partnerships with consumer brands
  • Developing co-operative campaigns
  • Setting joint objectives
  • Regular partnership meetings
  • Managing a partner fund
  • Launching and fulfilling partner promotions
  • Launching and fulfilling partner competitions
 

Digital marketing and social media

  • Creating and implementing digital marketing campaigns
  • Twitter, Facebook, YouTube, Flickr content creation and management
  • Location based site management
  • Targeting influential travel bloggers
  • Viral game creation
  • SEO