PR

PR

In today’s competitive media world, it’s increasingly hard to find ways to stand out from the crowd.

Our creative approach and strong relationships with the media ensure our clients’ voice is heard loud and clear.

Media targeting

We carefully target the media to the message to maximise take up and return on investment (ROI). We have strong media relations – from broadcast, print and online journalists working on national, lifestyle, specialist and trade titles, to influential freelancers working on a variety of publications.

Hume Whitehead Press Office

At the core of our PR support is a proactive press office service.  From writing and distribution of press materials, proactive media relations and pitching to managing media interviews and profiles, writing opinion pieces and speeches and arranging competitions and promotions, these are the key elements of effective PR support.  Our success with identifying topical story ideas and communicating key messages is part of the reason many of our clients have been with us for many years. Our enthusiasm ensures we proactively sell in stories and our attentive nature guarantees strong follow up as well as thoroughly prepared materials and briefing notes.

Press trips

We have extensive experience in proactively managing visiting journalist programmes for both groups and individuals. With the media increasingly looking for quirky angles, personalities, lifestyle angles or simply a good tale to tell, we work hard to plan inspirational itineraries. And faultless organisation and execution go without saying.

Celebrity PR

Celebrity visits and celebrity-written features are a prime way of generating coverage and creating a buzz about a destination, hotel or campaign. Hume Whitehead has worked with a wide range of celebrities from sports personalities to actors, TV presenters and more.

Events

From a press conference to major media launch, events of all kinds play their part in generating the coverage our clients expect. Ask us about the annual general meeting we organised for the British Guild of Travel Writers, or the time we hosted a floating breakfast for the President of Tenerife. It’s all in a day’s work.

Luxury travel & tourism

We are proud to have worked with many luxury brands, understanding the specific requirements of the luxury sector and how to communicate with its discerning clients. Luxury brands require slightly different thinking and approach and we’d be delighted if you would trust us with your high-end product or service.

Hume Whitehead is one of the most effective, efficient and creative PR companies I work with.

Steve Hartridge, Editor, Selling Long Haul

Hume Whitehead offers the kind of help a travel writer needs – an eye for a good story, efficient planning and then leaving the writer to get on with the job. Hume Whitehead’s assistance is invaluable.

Kieran Cooke, Foreign Correspondent, Financial Times and BBC

I deal with many PR companies and to me, Hume Whitehead is right up there with the best. When I need fresh, up to date information, I always get a quick helpful response from the team.

Gilly Pickup, Freelance Journalist and Member of the British Guild of Travel Writers

It is refreshing to come across a PR company that understands the needs of a journalist. Too often PR companies have no idea what is needed to sell a story. I have no hesitation in recommending Hume Whitehead.

Adam Fresco, Senior Reporter, The Times