Representation

Representation

We represent tour operator, hospitality and tourist board clients in the UK market, drawing on our PR, marketing and trade relations skills and experience as required. We work as a genuine extension of your team, representing your brand and your values as well as your destination, product or service.

Our client side experience and unique approach have earned us our strong reputation in the travel industry and help us deliver excellent results for our representation clients. Both Founders, Richard Hume and Sue Whitehead, have won numerous awards for their Tourist Board work including:

  • Best Asia Pacific Tourist Board at the British Travel Awards (for the Hong Kong Tourism Board)
  • Best Tourist Office at the Irish Travel Trade News Awards (for the Tourism Authority of Thailand)
  • Best Destination at the Irish travel Trade News Awards (for the Tourism Authority of Thailand)
  • Best Overseas City at the Guardian / Observer Travel Awards (for the Hong Kong Tourism¬†Board)
  • AITO affiliates Green Award at the AITO Awards (for Tenerife Tourism Corporation)


Highly skilled team

We are a small business with a highly skilled account team with many years’ experience in both agencies and client side giving us a broad perspective on our clients’ needs. So whether it’s increasing distribution of your product, organizing familiarisation trips and events, creating effective promotional campaigns or generating high profile coverage, we take it all in our stride.

Strong travel industry contacts

Our strong reputation and broad experience within the travel industry means our contacts are second to none. We use our high profile to network actively with opinion formers and regularly attend travel industry and media events. Both Sue Whitehead and Richard Hume are Fellows of the Institute of Travel and Tourism and our contacts mean we can create effective partnership marketing campaigns, bringing together tour operators, hoteliers and tourist boards to create exciting trade and consumer propositions.

Results-driven campaigns

We are focused on results rather than activity for the sake of it. Whilst we are highly responsive, we won’t dive into a project without careful research and strategic planning. Travel industry partners and journalists recognise that we run effective campaigns, have an eye for a good story or opportunity and won’t waste their time. We guard this reputation fiercely to ensure we continue to supply measurable outcomes for all our clients.

Government and VIP events

Hume Whitehead provides support you can rely on when senior Government officials, Royalty or VIP guests visit the UK. We are able to stage highly impactful events and promotions to enable them to interact with the industry and consumers in the UK, using our creativity, contacts and tricks of the trade to plan events that will impress. And whatever the event, Hume Whitehead knows how to ensure it is attended by the most influential guests.

Hume Whitehead is a company with credible and experienced principals in the UK travel and tourism market, small in size but attentive, agile and energetic.

Helena de Senna Fernandes, Deputy Director, Macau Government Tourist Office

They are talented industry professionals with broad experience to draw on and a willingness to go the extra mile to deliver. I would happily work with them again.

Joanna Edmunds, Managing Director, Kuoni Travel Limited

It is their flexibility and continued focus on our key efforts that summarize our satisfaction with this team.

Mary Jo Ginther, Director, Palm Springs Bureau of Tourism