Sandra has almost 15 years of travel industry experience in both a commercial and non-commercial capacity. Her key skills lie in building strong travel trade relationships, brand promotion, marketing, training and events. Her previous experiences include the Travel Channel and Travel Deals Direct, lastminute.com and most recently the Hong Kong Tourism Board.

At the Hong Kong Tourism Board, Sandra successfully promoted and increased awareness of Hong Kong as a leisure destination to the travel trade and helped to increase visitor arrivals despite a poor economic climate. She delivered effective joint marketing activities with tour operators, airlines and hotels, conducted Hong Kong training to UK sales teams, organised fam trips, managed and participated in trade events and exhibitions and most importantly built a great rapport with the trade.

During her tenure at Travel Deals Direct (TDD), Sandra secured weekly travel offers to promote on air to a wide TV audience – these deals were exclusive to TDD, a similar format to the flash sales as seen online nowadays. At lastminute.com, Sandra led a team of Account Managers to deliver competitive holiday deals to the customer online. She maintained strong relationships with 3rd party holiday suppliers and maximised override income for the organisation.

You may not know:

Besides her love of travel, Sandra enjoys cooking and food in general along with a bit of thrill seeking such as skydiving, parachute jumping and zip lining at the Gibbon Experience in Laos!

If Sandra didn’t work at Hume Whitehead…

She’d love to open up a simple business down by the sea!