The Tenerife Tourism Corporation has unveiled a brand new slogan and the redesign of its traditional “X” logo to accommodate the island’s new positioning, based on product specialisation. The “100% Life” motto will replace the previous “Enjoy it all” from now on, together with a more round shape of the word “Tenerife” and an embossed “X” which displays the shape of Mount Teide, the island’s natural gem.
