Tenerife Tourism Corporation’s #BigWarmHug campaign has exceeded all expectations in its first week of launch, reaching over two million people on Twitter, nearly 59,000 on Facebook and receiving more than 6,000 ‘likes’ on Instagram in just seven days. The #BigWarmHug campaign was devised to demonstrate the people of Tenerife’s love and appreciation for their European friends in the UK, regardless of whether or not the country remains in the EU.
